In 2014, Pacify’s co-founders launched the company after learning that for many families looking for breastfeeding support, the emergency department was the only place to go. Since then, we have built a network of more than 100 lactation consultants, doulas and maternal health experts who help new and expecting parents across the country take control of their health. And we’re only getting started.
As a small company, team members are given autonomy to improve the products we deliver and contribute to our vision. We are a tech-minded, highly motivated, collaborative and fun team! You must have the desire to put in the time it takes to get the job done and help others achieve their goals, be eager to learn, and wear many hats.
About this position:
We are seeking a skilled Enrollment Marketing Manager to drive program enrollment and engagement within our largest, most important clients. You'll understand each client's unique member base and, alongside your colleagues in Client Success, Design, Product, and Data Analytics, build and execute the right strategy to help us meet our revenue goals. You'll be focused on implementing our innovative, best-practice marketing strategies to ensure we reach company goals for member enrollment and engagement.
Core Responsibilities:
- For our Medicaid clients, identify the right strategies and tactics for building effective marketing campaigns, obtain client agreement to participate in marketing, oversee execution with a cross-functional team, and monitor results to drive membership and revenue targets
- Pilot creative new ways to spread awareness about Pacify, improving our best practices, and growing our marketing toolkit
- Help to build process and procedure for a newly formed marketing operations team on a variety of special projects dedicated to improving performance
- Fill gaps and identify opportunities in our marketing funnel
- Serve as an expert in all aspects of member enrollment and engagement marketing
- Ensure that all practices are carried out in a professional and ethical manner to maintain the company’s reputation as a high-quality, solutions provider
Qualifications:
- 2+ years of experience in Marketing
- Experience with a wide variety of channels, including email, direct mail, SMS, MMS, digital/social, OOH, experiential, and event marketing
- Ability to use both quantitative and qualitative data to inform our marketing strategy and tactics; able to perform impact analysis and, in partnership with a Data Analytics partner, determine estimated impact for net-new campaigns and tactics
- Skilled in working alongside clients with 5k+ members, including objection handling and persuasiveness necessary to obtaining agreement to participate in marketing
- Experience building marketing materials with teams like Client Success, Creative, Product, and Marketing Operations
- Able to thrive in a highly independent environment with autonomous responsibility for an assigned book of business
- Ability to craft audience-facing copy that drives enrollment for online and offline channels
- Skilled in Microsoft 365 Office or Google Workspace
- Authorized to work in the U.S.
Bonus Points for:
- Medicaid and Public Health experience
- Braze customer engagement platform experience
- Segment customer data platform experience
- Late stage start-up experience
- A love for mission-driven work
The Team
Pacify is building a team of mission-driven, high-achieving, public health focused people! None of the above matters if we cannot attract, cultivate, and retain the best individuals.
Enjoy the flexibility to work wherever you would like while being supported by a compassionate, knowledgeable, and bi-coastal team!
Pacify values our employee team and wants to do everything to ensure that our team members are happy and professionally fulfilled, but also that they have the opportunity to be healthy. We are committed to providing a number of affordable and valuable health and wellness benefits to our employees, such as:
- Unlimited paid time off
- Medical, dental and vision insurance
- FSA + HSA options
- Company-paid life insurance
- Company-paid Short-Term Disability
- Long Term Disability and related insurance options
- 401k Plans with a company paid safe harbor match
Please note: If you are selected for further consideration, you will be subject to a background investigation. COVID-19 vaccination is a required condition of employment.
Advantia Health, our parent company, is an Equal Opportunity Employer that is committed to global diversity. Pacify values diversity and is constantly striving to build a team that reflects the broad, diverse patient populations we serve. If you believe your background, race, gender, or ethnicity positions you to help us toward that goal, please let us know.